Bring Your Mailing List to Life

Newsletters are an important communication and marketing tool for any business, particularly smaller to mid-size business. In terms of sales leads, at present e-newsletters rival printed advertising materials, with the added bonus of smaller overheads. This, together with the potential to track subscriber behaviours and sales leads, makes newsletters the perfect internet marketing tool.

Why Send Out a Newsletter?

If your business doesn't currently send out regular newsletters to customers, then it's time to seriously consider getting in on the act. A well put-together, personalised newsletter also provides a suitable platform to advertise latest offers, products, services or general brand awareness. Newsletters effectively tap into a marketing channel that's rich with potential sales leads or conversions; after all, the easiest sale often comes from those that you have already sold to.

From a customer's point of view, this reaffirms business credibility and builds a trusting relationship between the customer and company.  It reinforces the perception that you really value your customers, and armed with the appropriate marketing data, and a dedicated subscriber mailing list allows you to focus on a niche market with the potential for high sales or targeted conversions.

How Can Armcom Help Me?

Here at Armcom, we're perfectly equipped to help you to increase your sales and develop your business via a subscribed mailing list. Our mailing systems are bespoke - you will have the option of choosing from a custom designed template with the ability to edit each e-shot as you please, or we can manage the entire newsletter or email marketing campaign for you. Our services can include automated subscriber list management, single or multiple e-marketing campaign management, as well as mobile and email marketing reporting and analytics.

Our advanced reporting and analytics capabilities provide a detailed insight into various aspects of each newsletter or e-marketing campaign. Whether you want to review open rates, click, rates, link popularity, subscriber statistics, conversion rates and more in an easy to understand format, we've got the ability to provide you with all the relevant data to craft and optimise each and every e-shot you send out.

With all this and more at your fingertips, it's no wonder that the likes of eBay, Nike, Intel, WWF and Twitter utilise the same system - and what's more, here at Armcom, our charges are only applied on a campaign-basis, with no monthly or annual fees to incur, meaning you can really enjoy a return on investment.