The power of email should never, ever be underestimated -
especially when it comes to newsletters and email marketing.
Despite the sustained growth and application of social media, email
marketing remains one a leading marketing tool that continues to
provide a sizeable return on investment... but only if implemented
professionally and purposefully.
E-shots
It's not just about providing your customers or subscribers with
information, it's also about creativity and giving them something
of real value. Whilst we've previously covered the advertising and
marketing benefits of sending out a newsletter (/blog/2010/7/22/bring-your-mailing-list-to-life),
we also wanted to take this opportunity to focus on our service
provision, and the kind of e-shot packages we can
offer.
Full Fat or Skinny?
During 2010, we managed a variety of successful e-shots for
various SMEs and large corporations, each tailored according to our
client's needs. So what can we offer you in 2011?
As a full service agency, fundamentally we're able to offer our
clients two packages:
Managed service - a cost-effective, time-efficient service whereby
you schedule your e-shots, and we can do the rest. From design,
content management, contact uploads, contact management and
manipulation and e-shot schedules to post-campaign analysis, we'll
be at the helm. The majority of our clients opt for this 'full fat'
package, taking advantage of our comprehensive full agency set
up.
But what if you'd like to have greater involvement in the design
and implementation of your e-shot campaigns.
Self-Management Set-Up - we set you up with the tools to
manage your own regular e-shot campaigns, giving you complete
control over the design, content and frequency of your email
marketing.
The choice is entirely yours.
Of course, we can also offer customised packages to suit your
individual requirements - whether you'd prefer to
manage the design process, reporting, contact manipulation or
analysis responses, we're pretty flexible and are more than happy
to tailor e-shot campaigns where necessary.
Interested? Just call us on 01234 834830 for a
chat about your requirements.
