The importance of using video in your digital marketing strategy

Video production - should you be getting in on the action?

Over the past few years, we've had ample warning that video is tipped to take over, and it looks like it's happening more rapidly than many could have predicted. So, should you be getting in on the action? Absolutely. Here, we run down the most significant benefits of dipping that first toe into the world of video production, and why it simply must form part of any modern digital marketing strategy.


1. SEO

Never an acronym to be taken lightly, search engine optimisation is high on every astute business owner's hitlist. Google is taking video into consideration far more these days, and adding video to your website can have a significant impact on your site’s rank.

2. Getting your customer's attention

The moving image is far more compelling than the static. And in today's fast-paced world, grabbing - and keeping - the attention of your customer is more important than ever.

3. Increasing click-throughs and better conversions

It's been suggested that the use of video in a marketing campaign has the potential to double your click-through rate. There's also been plenty of research to suggest that video converts better than any other marketing content. It's probably got an awful lot to do with the emotional connections and engaging nature of video marketing. Video provides you with ample opportunity to connect with your viewer, through tone of voice, music, facial expressions and more.

4. More affordable than ever

A few years ago, video production techniques were often out of many people's reach. But these days, there are so many ways to create videos as part of a digital marketing strategy, and there's something for every budget. What's more, it no longer takes months and months to turn out a high-quality marketing video. Something slick and streamlined can be part of your strategy within a matter of weeks, and sometimes even days.

What are the options?

When it comes to video content, the choices are almost endless. If you really want to stay ahead of the curve, making the video as personal to the consumer as possible is where it's at. Think about the simplicity of including someone's name at the beginning of an email: that's where video is going. So if you can think of a way to truly tailor your content, that emotional connection is going to pack even more punch.

And when it comes to checking out your ROI (because, even though video is more affordable than ever, the 'I' part will still be a significant consideration), you'll need to get to grips with video analytics. By using the right tools, you'll be able to track your consumer’s engagement, second by second. You can even create immediate actions based on the consumer’s interaction with the video. These are the kind of consumer insights which are invaluable in driving your business forward. 

So, if video isn't currently part of your digital marketing strategy, you need to consider including it. Here at Design Agency, we can help.