Top 5 Rebranding Failures

Top 5 Rebranding Failures

The decision to rebrand is a difficult one. On the one hand, it is vital for a company to convey a relevant and current image to the public. On the other hand, you risk throwing away a lot of brand equity built up through your old image. Rebranding can be a difficult balancing act of representing the core values of a brand while also reflecting current business concerns.


Is your email marketing campaign mobile friendly?

Is your email marketing campaign mobile friendly?

We have often talked about the importance of optimising your website for the mobile web, but what about optimising your email marketing? The latest report from Campaign Monitor shows that mobile has become the most popular way to access email, with over 40% of people choosing to check their inbox via their smartphone and tablet, as illustrated in the graph below.


The 5 most common excuses for bad websites (and why they are all total rubbish)

The 5 most common excuses for bad websites (and why they are all total rubbish)

Working in web design, we are often astounded by some of the poor quality business websites out there. With today's resources and services available, is their ever a good enough reason to let your business down with a poor website? We explore some of the most common excuses for bad website design and how they can be overcome.