Tweeting is hard enough as an individual, let alone when you're tweeting as a corporation, with brand images, customer trends, PR initiatives and marketing strategies to consider. It can be easy to slip up and very easy to annoy. We've put together a list of the five most annoying types of corporate tweet. Is your company guilty of any of these?
Poor copy can cripple even the most slickest looking website. While a brilliant design and excellent functionality are essential for attracting prospects, copy is essential for building trust. It makes people feel confident enough to make that purchase or send that enquiry.
Most web design agencies will put a lot of effort into their website. After all, why would you hire a company to design your website if they can't design their own?
Business selling service rather than products often find it harder to make their websites interesting. Particularly if they are quite technical or involve a lot of industry specific term. But that doesn't mean it's impossible or that your website should be offering anything less than the best customer experience possible.
Interflora has become the latest victim of Google's clampdown on paid links, with the brand disappearing from Google searches due to its excessive use of paid advertorials.
In any industry there are cowboys and web design is no exception. Without the benefit of experience and insider knowledge, it can be hard to know what to look for, leading to many business chucking money at a company before they have all the necessary facts.
One only needs to look at the large number of empty Facebook pages, unfollowed Twitter accounts and unread blogs to recognise that many digital business strategies are failing.
People often mistake typography for font. It is in fact much more than that. Typography refers not just to a font but the way is sits on a surface. This includes the space around it, the space between it, the size of the lettering, the colours use in the background and the font itself, and how the lettering interacts with the space and objects around it.
Working in web design, we are often amazed at the amount of bad websites in existence. Lack or research, care and investment leads to a crappy website - and many website owners choose this route over putting the time and effort into finding the best design agency for the job.
Digital media has changed the way businesses promote themselves. It is no longer enough to throw money at a glossy TV or print ad campaign because, quite simply, people don't have to listen anymore.
So you've found a brilliant web design agency to design and build your fantastic new website. Now what? All too often, businesses can't answer that question, and are left scratching their heads as to why no one is visiting their brilliant new website.
The decision to rebrand is a difficult one. On the one hand, it is vital for a company to convey a relevant and current image to the public. On the other hand, you risk throwing away a lot of brand equity built up through your old image. Rebranding can be a difficult balancing act of representing the core values of a brand while also reflecting current business concerns.
We have often talked about the importance of optimising your website for the mobile web, but what about optimising your email marketing? The latest report from Campaign Monitor shows that mobile has become the most popular way to access email, with over 40% of people choosing to check their inbox via their smartphone and tablet, as illustrated in the graph below.
Working in web design, we are often astounded by some of the poor quality business websites out there. With today's resources and services available, is their ever a good enough reason to let your business down with a poor website? We explore some of the most common excuses for bad website design and how they can be overcome.
Blogs are a great way of reaching out to current and prospective clients in a relevant and interesting way. They allow you to illustrate thought leadership, aid SEO and play a key part in boosting your company's reputation across social media channels.
We strongly believe that mobile websites are the most cost-effective way of reaching the widest audience on mobile. However, apps have become increasingly popular, with the average mobile user spending 20 minutes a day more on apps than they do on mobile websites.
One of the main reasons many companies fear social media is they worry that they will be opening themselves up to criticism, perhaps even a PR disaster.
So you have a successful website and a thriving real-world presence. Do you really need a mobile web design?
The EU Cookie Law is meant to make it easier for people to understand what information they are sharing. So why is it so confusing?