Email Marketing

Do You Communicate With Your Customers Often Enough?

Email marketing is the perfect solution if you're looking to add a personal touch to your communications, whilst operating on a grand scale. It's amongst the most cost-effective means of mass market advertising - much more economical than traditional direct mail campaigns.

Email and mobile phone marketing allows businesses to interact with clients and customers wherever they are and whenever you need it to. And because it reaches so many people, it has the potential to produce high conversion rates - meaning more sales or revenue.

Whether you want to shout about a new company development, product or some exciting news, or maybe just want to check in with your customers, email marketing is the way to do it.

Where in the World Are Your Customers?

With our email marketing software, each time you send out a campaign, you'll also be able to access your campaign's valuable real-time data in an easy to understand format.

This data can tell you who has opened the e-shot, who is clicking on any embedded links, and how has forwarded the email on. Our data analysis also extends to social networking, giving you the means to track the email marketing campaign's performance and feedback on Facebook or Twitter.

Track Your Top Customers

Our email marketing reporting tool might be easy to use, but the sheer volume of detailed data that it can deliver is far from basic. For instance, our reporting tool allows you to drill down to a subscriber level, following their exact user behaviour in real-time. Details such as when they opened the email, and whether they forwarded it on is all at your fingertips.

Our email marketing reporting tool also records the 'lifetime history' of each subscriber in your email marketing list, giving you the means to discern your most faithful customers and demographics.

Sharing Your Email Marketing - Twitter & Facebook

Social sharing - such as the use of 'Like' and 'Tweet' buttons - are playing an increasingly significant role in any marketing campaign. That's why we offer the means to integrate these social sharing buttons into your email marketing campaign. Once in place, you'll be able to track which campaigns are being shared, by who, and what is being said about them.

Smart Email Marketing Designs

One of the greatest challenges with email marketing designs is ensuring that the email is compatible with the multitude of email clients currently in use by your subscribers, and that the email will make it through the spam filters.

To make sure that your emails look great for everyone, our email marketing client report provides you with a breakdown of the email clients used by your subscribers. And with just a single click, our software generates previews of how your emails will look in a variety of clients, saving you time and effort.

Compare Your Campaigns and Discover Trends

Statistics like open and click rates are useful for each campaign, but it's when you start comparing results over time the data really shines. By looking at trends, our compare campaigns report makes it easy to see exactly what is and isn't working in the emails you send.

By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.