Campaign For Real Pet Food Pet food by TV vet Joe Inglis
Brief
We were approached by TV Vet Joe Inglis to produce branding for his "Campaign for Real Pet food". After 7 years on BBC 1's 'Vets in Practice' and 4 years as the 'Blue Peter' vet he decided to launch his own brand of pet food that only contains natural ingredients.
Solution
Design Agency created an identity that could be easily recognisable across a broad range of packaging and complimented the colours of the existing brands. We also created a range of stickers and a mini website for the campaign.
