EMLC & TWE Branding times two

Brief

EMLC is an expert in leadership development and training, assessment, programme design and supporting educational change.

After previously working with EMLC and Third Wave on other projects, we were then asked to look at their existing branding to ascertain if it could be updated, as there was a general consensus that the then current branding didn't work across all the new platforms.

They wanted us to create new identities for the two different companies and create branding guidelines for both companies.

Solution

We began by seeing if we could retain any of the existing elements of the current branding, as EMLC is widely regarded as a leader in their field. Taking the strongest elements of the branding, we created an updated logo and branding that was extensively tested across all media and marketing platforms, rendering it much more 'future proof'.