UKTD
Brief
Our colleagues at Stonebridges Printers approached us to create a campaign for one of their clients, UKTD, an organisation that specialises in business training within the hairdressing and IT sectors. The brief was to create a flyer and poster campaign that reinforced the message that UKTD fully support equal opportunities within their organisation as well as the practices that they promote through their training.
Solution
Our solution was to create a series of striking, high-impact images, that were emphasised with a no-nonsense tag line, 'see things differently!'. This simple but effective marriage of image and phrasing strongly and positively communicates the fact that diversity is something that should be embraced, and that it is the individual - regardless of aspects such as their race, age, gender, sexuality, disability or religion - who should be valued and treated as an equal.
