1320 Mini
Brief
1320 Mini are a performance company dedicated to delivering the ultimate performance parts and packages. We were approached by 1320 Mini to build a new brand identity for use across all their future marketing, including the new online store.
1320 Mini intended for the new ecommerce website to contain thousands of products, and so required a simple but powerful ecommerce management system that would be easy and straightforward to manage, with scope for extensive search engine optimisation.
Solution
The team at Design Agency created a new brand identity that could be rolled out across all marketing material with enough versatility in the logo design so that it could be adapted to multiple colour schemes whilst maintaining a strong identity. We specifically designed the brand so that it could not only be used in printed marketing materials, but could also be used in situ on decals and car registration plates.
The ecommerce website was built and customised to suit 1320 Mini's performance enhancing product base, with heavy influences from the motorsport industry. The cost-effective custom CMS we built to power the site and ecommerce store has been designed to accommodate future site upgrades and an extensive product base, including performance packages, essentially rendering the entire website 'futureproof'.
