Pluto The Robot Website Design & Branding
Brief
Jason Bradbury of Channel 5's popular 'Gadget Show' fame contacted us regarding this exciting project, an appeal aimed at raising funds for a surgeon-operated robot to operate on infants and young children. Jason tasked us with the job of coming up with an integrated campaign that included character design, branding, website design, email marketing and a social media promotion.
Solution
Working closely with Jason Bradbury and the Chelsea & Wesminster Hospital, Design Agency created an engaging character design known as Pluto the Robot. Pluto not only succinctly communicated the ultimate goal of the project, but also functioned as a 'celebrity icon' in his own right, featuring heavily within the branding and social media marketing. The general look and feel of the website was subsequently centred around the feel-good, friendly appeal of Pluto.
Within the first week of the launch of The Pluto Appeal website, £25,000 worth of donations were generated via our donation page on the website, SMS donations and the Gadget auction hosted by Jason Bradbury at the Pluto Appeal Launch Party. The campaign is ongoing and we will endeavour to keep you updated on progress towards the £1.5 million target via the Design Agency Twitter account.
