Mobile-friendly websites are ranked higher by Google

If your website isn't mobile friendly, don't be surprised if its ranking drops on Google search results.

From April 21st, Google is updating its algorithms to favour websites that look and perform better on mobile devices.

Losing the business that your website brings to you would be a serious disappointment to any company. That’s why we are suggesting that getting a mobile-friendly website this year should be your #1 online marketing goal.

Mobile-friendliness ranking

As more and more users view websites on mobile devices, Google wants to make it easier to find relevant, mobile-optimised websites. To this end, Google will now use mobile-friendliness as a factor in ranking search results.

Mobile is the future

The number of people using their mobile phones and tablets to browse websites rather than desktop computers is increasing every year.

5 billion people will use mobile phones by 2017.
— Statista

Making your website responsive is a way to keep traffic coming to your site and even introduce new customers who will enjoy using your website, and recommend it to other potential customers.

What is responsive design?

A responsive website adjusts gracefully to fit and look good on desktop, tablet, and smartphone browsers, creating a high quality and optimised user experience on each device.

Your customers take only a couple of seconds to decide whether your website is right for them. If you’re not presenting to them a mobile-friendly experience, it is likely that they will leave immediately and go to one of your competitors whose website is far better and easier to use.

Responsive design is future proof

Responsive websites flow to fit any screen size, creating an experience and design to suit. This means that a responsive website is very future friendly. It doesn’t just focus on screen sizes and devices that are about today. It will continue to work well in years to come.

Even if your website currently doesnt have many mobile visitors, it may do in a few years time, and adopting a responsive website will ensure that those visitors have an experience optimised for them and their device.

Why should your website be responsive?

Because everyone else is doing it or has already done it... And it’s a lot better.


If this sounds like something you are interested in, give us a call on 01234 834830 or drop us an email at to discuss it further.