Any major change you make to your website will have an impact on your SEO rankings. Whether you’re optimising your site for the mobile web, adding a blog, building an entirely new webpage or relocating your site to a new URL, you’ll see your page ranking go up and down as the search engines reassess your webpage.
These days, most people building websites do so with a keen eye on SEO. Webmasters and business owners know that in order to be successful and rank highly in the search engine results pages, their sites need to be well built, well designed and fully optimised.
Sometimes, however, even these measures won’t guarantee you online success.
If your website isn't mobile friendly, don't be surprised if its ranking drops on Google search results. From April 21st, Google is updating its algorithms to favour websites that look and perform better on mobile devices.
Interflora has become the latest victim of Google's clampdown on paid links, with the brand disappearing from Google searches due to its excessive use of paid advertorials.