Getting the lowdown on Progressive Web Apps (PWAs)

30 Apr 2019
Progressive Web App

Progressive Web Apps (PWA) have proven to be an excellent problem solver for online retailers and other businesses with an internet presence. They get around the problem of mobile websites that resemble a slow and unresponsive version of a desktop site by enabling the same type of functionality and user experience that can be expected in a native web app.

The result is a mobile site which runs a lot more smoothly, and in many cases, offers great business benefits. In this blog, we look at some of the commercial benefits that organisations using PWAs can look forward to:

Use offline

In the same way as a native web app, PWAs can be used to some extent when offline. You even have the opportunity to send offline requests, which can then be submitted when a connection is restored.

Push notifications

Another feature that mimics the experience offered by native web apps, users can accept a request to receive push notifications. This allows businesses to send alerts and offers to their customers via a smartphone.

Home screen icon

The similarities to a native web app don't stop there, because users can actually add PWAs to their home screen, meaning that there will be an icon which allows them to access the site directly whenever they choose to.

Work with multiple browsers

Whether your visitors are using Chrome, Internet Explorer or Firefox, you can rely on PWAs to be accessed from many different browsers.

Negate the need for a native web app

Because native web apps can require considerable time and expense to build, in many cases a PWA can be a time and cost-saving solution.

So there are just a few of the benefits that are offered by PWAs. Expect them to figure increasingly prominently, as businesses look to enhance their mobile websites while saving money in the process.


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