One of the main reasons many companies fear social media is they worry that they will be opening themselves up to criticism, perhaps even a PR disaster.
Following our work with Gadget Show presenter Jason Bradbury on The Pluto Appeal website, Jason contacted us to design his own personal webpage.
People tend to focus on social media mistakes, rather than victories. Indeed, just last month we looked at memorable social media fails. However, O2's excellent Twitter customer service earlier this month reminded us that there are also plenty of organisations who are able to turn social media disasters into social media successes. Here's a look at the companies using social media for effective crisis management - and how you can follow their example.