Why website speed matters
As technology develops, users have more pressing demands when it comes to the responsiveness of the websites they interact with. Websites that are slow loading, clunky to navigate, and poorly laid out are going to encourage visitors to click away in the space of just a few seconds.
Here are three clear ways in which website speed matters.
1. Bounce rate
Up to 40% of website users say they'll abandon a website if it hasn't loaded in three seconds. A website that's sluggish to load is automatically placing an entirely unnecessary barrier to entry for potential traffic, which is going to have serious repercussions on the site's overall success and long-term viability.
The battle isn't over once the landing page has loaded. A website needs to be responsive throughout in order to maximise conversion and enhance both customer and brand loyalty wherever possible. A faster website load speed automatically encourages a more responsive website - something that users both notice and appreciate.
Site speed is one of the factors used by Google to determine the position of pages within its search rankings. In short, the slower your website is to respond, the further down the list of search results your website will be. As the overwhelming majority of users barely even look beyond the first page of results, this can be damaging.
Three, the magic number
So does website speed matter? Yes! Greatly. But what exactly is a "good" website speed? Google themselves recommend you should be aiming for no more than three seconds of loading time between the search results and your landing page. Minimising this time as much as possible through the use of more efficient code, fewer images, and a thorough streamlining of your website's design will result in what is ultimately a much more successful website.
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