Christmas Calorie Counter
Design Agency wanted to send out something a little more imaginative than the routine Christmas Card, so we developed a calorie counter for the average Brit's Christmas day.
A tailored scroll system was created, enabling the food to scroll from top to bottom into the character's mouth. As this happens, the date and calorie count increase with each festive meal.
To capture the Christmas spirit we designed 15 illustrations of all the food we loved throughout the day. These were created to look sharp on devices of any resolution.
With web enabled devices becoming more varied by the day, a lot of work went into the front end technologies needed to make the experience as smooth and entertaining on these platforms.
To give the email a more dynamic feel, a subtle animation was added to the falling snow. This would only be visible on compatible email clients, however those recipients without this privilege would see a static image in its place.
To help generate interest in the site, we added social sharing via Facebook and Twitter. The lighthearted nature of the project lent itself to this, with a considerable click through rate.