A race leading eCommerce solution
We partnered with McLaren GT to create a global eCommerce experience for their customer racing programme. By combining rich, immersive content and imagery with streamlined transactional functionality, the solution delivers sales across over 10,000 parts while strengthening the racing programme’s premium positioning.
The eCommerce website is integrated with McLaren SAP, so all customer orders are piped directly into McLaren's system, to help them deliver operational efficiencies and outstanding customer service.
A mobile first approach
With users expecting a seamless trackside ordering experience, we focused on mobile site speed and performance, which helps drive up lead conversion rates too.
A responsive eCommerce solution that is optimised for speed, with a secure user login and an SAP integration that bring efficiencies to pricing models, stock and order management.
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