Driving eCommerce sales for Zinc Flyte

We partnered with the team at Hy-Pro International to create an eCommerce experience for their unique scooter brand Zinc Flyte. By surfacing the brand's engaging content, combined with streamlined transactional functionality, the solution is driving sales and strengthening Zinc Flyte's fun positioning.

As well as delivering a fully responsive eCommerce store, we’ve integrated the platform with Microsoft Dynamics, to bring efficiencies to the running of the business.

Slide 1 of 3

Supporting global growth
The website caters for multilingual content, currencies, shipping and pricing options, to support the brand’s aspirations for global growth.
Bringing operational efficiencies
By integrating the platform with Hy-Pro’s Microsoft Dynamics CRM solution, we’ve delivered improvements in operational efficiency and the level of customer service received.
A focus on sales conversion
As well as delivering a quick and enjoyable eCommerce experience, regardless of the platform being used, we eliminated any unnecessary loading time to drive up sales conversion rates.

Slide 1 of 3

Bespoke reporting
With data insights being key to driving future success, the site uses Google Tag Manager and enhanced eCommerce analytics to track interactions that will lead to improved sales conversion.
A mobile first approach
With users expecting a seamless mobile experience, we focused on site speed and performance, which was delivered through the use of efficient code, optimised assets and technical architecture.
Powered by Umbraco
Powered by an easy to use Umbraco CMS and bespoke front end framework, the website benefits from streamlined content editing and bespoke merchandising options.